AHA Price Increase

10/3/2017

Dear Training Center Instructors,

It is with extreme disappointment in the American Heart Association that I must inform you of an immediate increase in all Heartsaver level provider eCards.  The increase from $6.50 per eCard to $18.50 per eCard will be effective immediately, October 3, 2017. 

We were notified this morning at 8:31am through an email from the American Heart Association that this change would take place effective immediately.  We received no warning or even rumor that this would be occurring.

I am including the email notification that we received:

            Dear US AHA Training Network who deliver Heartsaver Courses,

We are excited to implement changes designed to enhance the quality and value of our programs and services as we continually strive to better serve students by giving them increased access to the AHA's Heartsaver student workbooks, eBooks, and online courses.

What You Need to Know
Beginning October 3, 2017, the AHA's suggested retail price (SRP) of the Heartsaver First Aid CPR AED, CPR AED, First Aid, and Pediatric First Aid CPR AED student course completion cards/eCards will be increased, while the SRP of related student online courses and student workbooks/eBooks will be reduced. The shift is designed to make the student workbooks more accessible as a valuable reference tool before, during, and after training as required by the AHA Program Administration Manual.

Because of the unique characteristics of the AHA's non-healthcare (or lay provider) Training Network in the United States, the changes are confined to Heartsaver English student materials only.

The course curriculum will remain the same, and will continue to adhere to the 2015 AHA Guidelines Update for CPR and ECC.

We are currently exploring alternative options for the delivery of lay rescuer level courses.  Until a comparable, cost effective alternative can be found, we will continue to offer the Heartsaver level courses through the American Heart Association. 

At this time the AHA has stated that “these changes are for Heartsaver/lay rescuer products only.  At this time, there will be no changes to the AHA’s healthcare provider training materials.”  While we recognize this provides little comfort we will continue to do our best to seek solutions that are both high quality as well as fiscally responsible. 

Due to the extreme increase in price we will be adjusting the online ordering quantities to increments of 5.  We will be working to make updates to our website in a timely manner.

Please accept our sincerest apologies.  We are very sympathetic to your concerns, as we are experiencing them alongside you.

Apologetically,

Kelly Wanzek                                   

TC Coordinator                                

kelly.wanzek@sanfordhealth.org  

Carmen Wang  

Administrative Assistant

carmen.wang@sanfordhealth.org           

Ron Lawler

Director of Education  

ron.lawler@sanfordhealth.org